How We Got Shortlisted
As part of the a4uAwards nomination process, we had to enter an “executive summary” which helpfully the a4u Awards blog stated -
If you are stuck for what to include within your executive summary, see the below tips:
• Your objective(s)
• What strategy / tactic’s did you implement to meet your objectives
• What results did you achieve for you, or your client?
• Conclusion – why was it a success?
I decided we’d have a go at the Merchant Innovation category. If a job’s worth doing it’s worth doing well so here’s what we came up with on the pdf we sent -
A couple of the judges I spoke to mentioned our entry so I’m guessing it was one of the most “innovative”, heh. Shame we didn’t win but kudos to Zak and Prezzybox!
In case you weren’t there or missed it, our advert in the programme for the awards was in the same vein, but with some other notable quotes 
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