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XL – Dealing With The Aftermath

I noticed the first headline on my RSS reader at 12.32am from the BBC website – “Fears for package holiday firm XL” it read. Within a few hours it was announced that the XL Group had gone into administration. Here’s how our day has gone so far.

8.40am First thing this morning we added a page with information on the administration linked from our homepage. We also compiled lists of customers in resort and customers with advance bookings. At this point we’d already received half a dozen emails from customers. Numbers – we currently have a total of 122 customers who are in resort and had been due to fly back with an XL flight. Over 700 have advance bookings with either flights through XL or accommodation bookings with Medlife.

9.30am As soon as we received relevant information from the CAA we emailed all affected customers. Our customer service team are already fielding calls and helping customers re-book/cancel and providing information to those currently abroad, although we have no actual details from the CAA as to getting them home yet!

10.30am Everyone is working on the phones, answering emails and working on some technical changes to our admin system to allow us to rebook current bookings with new suppliers. Necessity is the mother of invention!

11.41am We receive our first notification from one of our accommodation suppliers that they are going to waive any cancellation fees where possible. Well done to hotels4u!

12.30pm We email all our unaffected customers to reassure them their booking(s) aren’t affected. This is pre-emptive as we’ve fielded a few calls / emails from customers generally worried about bookings. Still nothing from the CAA about getting those abroad back home, and having watched the CEO of XL’s press conference he thinks it could have been handled a lot better.

1.30pm The majority of our advance bookings have now been contacted. Most customers are now looking for new flights around the dates of their previous booking and we’re sorting out their new accommodation dates and transfer amendments. The sunshine.co.uk office will be open late this evening (Simon says he isn’t leaving until the phones stop ringing, that’s dedication) and open a full day tomorrow and possibly Sunday. There’s an article on the Travolution blog saying how this is going to be good for business for some companies, I’m pretty certain it won’t be for ours!

1.46pm Ryanair have provided the CAA with a spare plane to help rescue XL customers. It wouldn’t be Ryanair without also sticking the boot in -

This is proof positive that passengers should not book their holidays with flaky, financially stretched airlines such as XL. Passengers should only book reservations with financially strong airlines such as Ryanair whom they know will be here for the long term.

Spare plane? I bet those who’d booked their flights from Edinburgh will be pleased to hear that! :P

2.05pm Phones still pretty hectic, but customer service emails are now going down in volume! While a few airlines and tour ops are releasing PR’s that they’ll help get XL’s customers home, it’s worth noting anyone trying to book a flight in the next few weeks is going to be hit in the wallet. Some crazy prices out there. 

Also, since I haven’t mentioned it already, we won’t be cancelling any affiliate commissions affected by the XL situation. We have no intention of taking advantage of our customers during this time, so we certainly won’t be doing it to our affiliates either! 

3.00pm Spoke too soon, emails on the up again. Our customer service peeps are getting their first break of the day, rotating for ciggies, cuppas and whatever else they need to do! Everyone is working hard and will be working well past their normal hours tonight and in again tomorrow. Can’t wait to see the bill for ordered-in pizzas! All of our suppliers have confirmed that they’ll waive canx charges where possible, it’s good to see no-one trying to take advantage of the situation. 

4.25pm Phone calls and emails still coming in. While the numbers of holidaymakers affected are staggering, you can see the human faces of the saga in a few interviews on the BBC website here and here

5.45 pm Pizzas ordered in Fleet, still manic. 

6.45pm Pizzas arrived! Phones quieting down.

7.05pm CAA update: imminent Repatriation flight details released

8.14pm Working our way through the mountain of emails, phones still ringing. 

9.22pm Closing the office, everyone going home to come back and do it all again tomorrow.

  1. 9 Responses to “XL – Dealing With The Aftermath”

  2. By Pistol101 on Sep 12, 2008 | Reply

    Pistol101

    Nice post, i’ll do one as to how it’s affected affiliatefuture.

  3. By Chalky on Sep 12, 2008 | Reply

    Chalky

    Mr O’leary,

    At least XL are ATOL protected so in this case, passengers can get their money back.

    If Ryanair were to fail, passengers would lose all of their money as your airline is not bonded.

  4. By Andy Sears on Sep 12, 2008 | Reply

    Andy Sears

    Good post, and good luck to all the staff at Sunshine.

  5. By David Fiske on Sep 12, 2008 | Reply

    David Fiske

    It just seems like a constant stream of airlines going bust at the moment.

    I imagine a few customers would be annoyed with travel agents who used XL but I personally would be mad at XL rather than the agent – so long as it didn’t financially affect me (i.e. amendment fees, etc.)

    The cheap airlines generally based their business model on cheap fuel but for the foreseeable future, fuel is getting gradually more expensive. They have to adapt their business models (charge higher prices, cut costs) or fail, just like any other business.

    The credit crunch is making for tough times (more so when we start using the word recession) so this situation is only going to get worse until someone turns around and develops a sustainable airline business model.

  6. By Chalky on Sep 12, 2008 | Reply

    Chalky

    Pizza has arrived, thank god. No alcohol tho.

  7. By Chalky on Sep 12, 2008 | Reply

    Chalky

    Am I allowed to go home yet?

  8. By smingle on Sep 13, 2008 | Reply

    smingle

    wow chris, an awful effect for everyone !

    Good to see the sunshine team sticking together and working as a unit throughout this crappy time.

    Nice to see the non-advantage taking of both affiliates or customers. This is why sunshine customer service is the front leader in my opinion :)

  1. 2 Trackback(s)

  2. Sep 13, 2008: XL Collapse - Affecting Affiliate World at pistol101 - Affiliate Marketing
  3. Dec 31, 2008: The best travel carnival blog posts for 2008

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About me...

Name: Chris Clarkson
Location: Strathaven, Scotland
Occupation: Affiliate Manager for sunshine.co.uk
Why This Blog?: Sometimes I have thoughts,
opinions and general ramblings that aren't really suitable for the company blog.
Why pfft?: Mostly because meh wasn't available.
Experience: This used to be me, I built
this with him and then we did this with it,
and now I mostly do this.

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