One more I’d add after some recent experiences is “training”. Get someone who won’t necessarily be earning from your programme to talk you through the realities of who is likely to promote your programme and how to deal with each type of affiliate to get the best from your programme.

There are a handful of training courses by the likes of e-consultancy and the IDM, and any attempt to meet affiliates face-to-face before you pick a network won’t be wasted.