With just over a week until Travel Blog Camp 2010, I thought I’d put into a post something that’s niggled at me for a few months. One of the most common discussions I see on twitter and on travel blogs is about how difficult it is to make money being a “travel blogger”. Some of the most Re-Tweeted items within this group are from other travel bloggers claiming to show you “how to make money” doing it, or more often bemoaning the fact it’s near impossible to make a living as one.
So here’s some advice. Stop being a travel blogger and start being a holiday blogger.
A good number of the travel bloggers I’m aware of are mostly damn good writers, who bring the tastes, smells, sights and pleasure of their trips onto their blog with ease. Treating their readers to a second hand experience that often escapes the traditional (paid and paid-for) travel writer.
Drop the “travel” and embrace the “holiday”. The rules of making money on the interwebs are fairly straightforward, the bigger your audience the higher the payout. While that roadside cafe you spent an enjoyable afternoon just outside Bangkok makes for a great post, it is a limited audience you’re writing for. That awesome little family-run coffee shop you found in a back street of Warsaw, amazing post but again where’s your audience? Embrace the mainstream, go looking for a bigger audience to share your talent with.
If you’re already shaking your head and tut-tuting, bear with me. You don’t fancy writing about Benidorm? Ask yourself why, chances are you’ve never been and are basing your prejudices on those traditional travel writers and the even more sensationalist TV series makers. How about Tenerife? Brits, beer and full-English breakfasts? No, really, don’t think there’s anything there that’s going to raise your interest? Based on? Have a read at Andy Montgomery’s posts, our Tenerife writer, on a few of these resorts you’ve likely never heard of. Did you even know there are pyramids on the island?
So here’s my point. Try writing for a bigger audience, it’s not a question of ethics, snobbery or whatever else you think might be stopping you. If you monetise your site via banner advertising or Adsense even, more traffic = more £££. These destinations are popular for a reason, look past the stereotypes and you could write your beautiful words for an information hungry readership who want to know more beyond the holiday brochure. You might even enjoy the holiday. Holiday, not “trip”, see what I did there?
Convinced yet? Ready to hang up your Berghaus backpack? Here’s another reason to consider writing for the mainstream holiday audience. More of an audience brings with it more companies looking to service these holidaymakers. More companies involved means more opportunities for you to work with these companies and earn. That’s a fairly simplified view, but it’s true.
We (sunshine.co.uk) currently use the services of well-known bloggers Karen Bryan and Andy Hayes. Both great writers with a wealth of travel experience. Karen recently took a “trip” to Malaga, showing there’s more to the area than most people realise. She’s also off to Gran Canaria early next year too.
I look forward to your comments.Tweet