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We’ve been working on the SEO for our new cruise deals site, bonvoyage.co.uk .

Cheap Cruises

When we bought this domain back in 2008 we knew there was a USA holiday specialist bon-voyage.co.uk based in Southampton, but we were happy to use the domain as it’s a very different vertical within travel.

Studying the backlinks for bonvoyage.co.uk we discovered that we had incoming links from various sites that were meant for the hyphenated site. Here’s a few examples -

thedibb.co.uk [2002]

cruisecritic.co.uk [2007]

timesonline.co.uk [2008]

mirror.co.uk [2010]

tripideas.co.uk [2011]

novascotia.com [unknown]


It shouldn’t come as a surprise that a hyphenated domain is going to have these issues, it’s part of the reason they tend to be much cheaper. If anyone from bon-voyage.co.uk is reading this, you may want to drop a few emails and see if you can get any of the links corrected :)

Actually, if you are from bon-voyage.co.uk you may also want to check out these pages *cough* -

http://www.bon-voyage.co.uk/page/site_map [3 links]

http://www.bon-voyage.co.uk/destinations/need_help_finding_somewhere [same 3 links]

If you do run a site on a hyphenated domain, short term maybe check the backlinks to the non-hyphenated version and make sure they’ve not picked up any of your links by accident! Long term maybe try and get your hands on the non-hyph version?

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  1. 4 Responses to “Hyphenated-Domains-Cost-You-Links?”

  2. By George Marshall on Aug 24, 2011 | Reply

    Funnily enough I have a number of back links to one of my sites that should be going to an industry body using a .org.uk – the links are to my .co.uk :-)

  3. By Chris on Aug 24, 2011 | Reply

    Out of curiosity why don’t you make the most of the error pages being thrown up to your free inbound traffic (visitor or spdier) such as;

    Surely it would be better to have a nice looking newsletter subcription page?

  4. By Chris Clarkson on Aug 24, 2011 | Reply

    @Chris – we’ll probably get them 301′d shortly, traffic from the links is nil (well until I posted them).

  5. By Felipe on Aug 25, 2011 | Reply

    That has never crossed my mind and I’ll keep it in mind for clients in the same situation. But I wouldn’t go around contacting people saying “Hey I have some links to my website that belong to yours, would you like it?” LOL

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About me...

Name: Chris Clarkson
Location: Strathaven, Scotland
Occupation: Marketing Director for sunshine.co.uk
Why This Blog?: Sometimes I have thoughts,
opinions and general ramblings that aren't really suitable for the company blog.
Why pfft?: Mostly because meh wasn't available.
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